B2B
B2B Growth Marketer
speak · Seoul
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Role snapshot
Everything below is organized to answer one question: is this role worth your time?
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Job decoded
Company & role requirements
This is the factual read: what the role seems to own, how the company frames it, and what they are likely to care about in screening.
speak
Our mission is to reinvent the way people learn, starting with language.
Requirements
What this role asks for
- 4-7 years building and optimizing paid B2B demand-generation programs in a sales-led funnel, with direct accountability for qualified pipeline rather than traffic alone
- Hands-on execution in LinkedIn Campaign Manager, Google Ads, Meta Ads, and other relevant local platforms with strong search and retargeting fundamentals
- Experience configuring and QA'ing forms, UTMs, pixels, tags, marketing-automation workflows, and campaign reporting (using CRM tools like HubSpot or Salesforce)
- Analytical rigor to diagnose channel performance, design valid tests, separate real signal from attribution noise, and make budget calls based on downstream conversion
- Experience launching localized programs across multiple markets, balancing central standards with local language and cultural norms
- Comfortable being the hands-on operator: you build missing processes and own outcomes end to end
- Fluency in Korean and business-level English; communicating with the global team at Speak on a daily level, especially in written form, should not be a blocker
- While it's not required, it's an added plus if you also have:
Core responsibilities
What you will actually own
- Own qualified pipeline from paid digital channels: grow MQLs, SQLs, and pipeline quarter over quarter against market- and channel-level targets set with Sales and the B2B Marketing Lead, also based in Korea.
- Plan, launch, and optimize campaigns across LinkedIn, Google, Meta, Naver, and other relevant channels, shifting budget based on lead quality, conversion, pipeline, and payback.
- Build a predictable Korea demand-generation playbook, then document what works and extend it to other markets (Japan, Taiwan, greater APAC, LATAM, US, and EMEA).
- Build full-funnel visibility from source to pipeline by campaign, content, market, stage, and channel, and keep the data trustworthy through attribution and QA.
- Drive an experimentation roadmap across audiences, accounts, and persona targeting to lower CPL and improve downstream conversion.
- Partner with Content, Design, Sales, Customer Success, and Product to turn case studies, webinars, research, whitepapers, and customer stories into high-performing paid and nurture programs.
Hard skills
Required skill checklist
Your match
Your fit score & gaps
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Log InKnowledge
Knowledge related to this role
Use this only after the role looks promising. These chapters are for closing the gaps the posting creates.
- The core goals and common deliverables of B2B Growth Marketer
- How B2B usually sets priorities
- The communication and documentation habits that matter in remote collaboration
Members get the full knowledge map and preparation checklist for this posting.
Unlock All ChaptersInterview prep
Interview questions you may face for this role
These questions turn the role requirements into likely interview pressure. Read them as rehearsal prompts, not just a list.
Why are you interested in this B2B Growth Marketer role at speak?
Start with role fit, then show your understanding of the business, and finish with the outcome you can help create.
Walk me through a project that best shows your fit for B2B Growth Marketer.
Use background, your actions, key trade-offs, and results so the interviewer can map the story directly to this role.
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Resume direction
How to angle your resume for this role
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Resume-based interview
Interview questions tied to your own resume
This is where generic preparation becomes personal. The questions below are meant to pressure-test your own evidence and story.
Members get realistic follow-ups generated from their own experience, skills, and this target role. Unlock personalized questions
Original JD Original job description (for reference)
Description
Requirements
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